About us

BALM is a line of lip care made to be simple, gentle, and good for everyone. We create lip balms that feel as good as they work—hydrating, soothing, and free from anything your lips don’t need.

Whether your lips are dry, sensitive, or just in need of everyday comfort, BALM is here to deliver soft, smooth results without the fuss. No harsh ingredients, no overpowering scents—just clean, effective care that fits every pocket and every person.

At BALM, we believe lip care should be effortless, inclusive, and always kind to your skin.